Chamber error

A local chamber of commerce issues a quarterly newsletter that illustrates both the lure and the problem with modern technology.

Easily available software makes it possible for the chamber, like other small groups, to publish its own journal without the expense of going to a professional printer. The down side: it has no editor. Or perhaps I should say that whoever functions as its editor lacks needed editorial skills.

Maybe the chamber wanted to save money by not hiring a professional eye, but the result is a newsletter marred by grammatical errors that detract from its professional air.

I’m sure I'm not the only person to read, “Her and her husband loved the area so much they …” and wonder how something so egregious made it into print.

Then there’s "'I think it’s a great opportunity for everyone,' Terri Ishmael, assistant vice principal said." A competent editor would have put a comma in after “principal.”

A story about journalism students’ involvement in the newsletter mentions a Journalism teacher … why would it be capitalized? The mention of journalism students is lower case. So I know that no one explained to the chamber officials the importance of a consistent style in producing a professional look.

Those were not the only errors, but the point is the same: It’s a pity a product intended to sell the city and its businesses shoots itself in the foot by cutting corners.

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